Kredos MediaKredos Media
Ads & VSL

Ad Creative Editing Your Media Buyer Can Test

Ads aren't judged on looks. They're judged on whether people stop, watch and click. The edit is where that gets decided.

Kredos Media2 min readUpdated
On this page
  1. Ads are a testing game
  2. What we hand over for each concept
  3. What makes an ad edit work
  4. What to send us
  5. Keep going
  6. More Ads/VSL guides
  7. Questions

Ads are a testing game

Nobody knows which ad will win before it runs. Not you, not your media buyer, not us. What you can control is how many good shots you get. That's why we edit ad creative in batches: one concept, a few hooks, a couple of lengths, every placement it needs.

What we hand over for each concept

  • Hook variations. Same body, different first three seconds. A question, a bold claim, a visual pattern break, a creator reaction.
  • Cutdowns. A full version plus shorter edits for placements where people skim.
  • Every ratio. 9:16 for Reels, Stories and TikTok, 4:5 for feed, 1:1 and 16:9 where you need them. Text kept inside the safe zones.
  • Captions on. Most people scroll with the sound off, so the ad has to make sense on mute.
  • Clean naming. Files named so your buyer can tell which hook and length is which in the ad account.

What makes an ad edit work

One idea per ad. Show the product doing the thing early. Cut anything that doesn't move someone closer to the click. Then end on a clear next step. Polish helps, but a scrappy ad with a sharp hook usually beats a beautiful one that takes ten seconds to get going.

What to send us

Raw footage, UGC clips, product shots, the offer, and any ads that have worked for you before. If you have performance notes, even better. "This hook held, this one didn't" is the most useful brief there is.

Keep going

Working with creator footage? Read our guide to UGC ad editing. Running longer sales videos too? See VSL editing. Or check our work and tell us what you're running.

More Ads/VSL guides

Questions people ask

How many versions do you make per ad?

It depends on what you want to test. A common setup is one concept with a few hooks and a couple of lengths, exported in every ratio you need. We'll agree on it before we start.

Do you handle media buying?

No. We edit the creative. You or your media buyer run the campaigns.

Can you re-edit ads we already have?

Yes. Re-cutting an existing ad with a new hook or a tighter middle is often the quickest way to get fresh creative.

Want us to edit yours?

Tell us what you're making and we'll get back to you.

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